RigDig by Fusable gives truck dealers prospect-level intelligence—fleet size, equipment mix, authority status, region, and violation patterns—so your team works the right fleets first, prices inventory with confidence, and times service outreach before the breakdown. Stop guessing; filter, target, and follow through inside the CRM your team already uses like Voze or Arcadium.
What “Sam Richards” Taught Us About Smarter Truck Dealer Growth
A fictional dealer. Real-world pain points. RigDig solutions.
Meet Sam Richards—a composite of dozens of used truck dealers across the U.S. Sam is the sales manager at a mid-sized dealership in the Midwest. His lot holds Class 8 tractors, vocational units, and trailers, and his territory covers several counties. Walk-ins are slower than they used to be. Margins are tight. His CRM? A graveyard of contacts who never pick up.
If you’re a truck dealer, sales manager, or marketing lead, Sam’s challenges probably sound familiar:
- Why are our leads getting worse, not better?
- How do we move aging inventory without giving away margin?
- Can we find buyers before our competition does?
Here’s how RigDig helps dealers like Sam answer those questions.
Step 1: Better Leads—Right Where You Work
Traditionally, prospecting meant pulling DOT lists, exporting spreadsheets, and chasing cold names. With RigDig data, Sam’s team now targets by:
- Fleet size, DOT/MC number, and operating status
- Equipment mix and brand preference
- Lane/region data and violation history (tire, brake, maintenance)
Instead of “any fleet,” Sam searches for fleets with 50–200 trucks, active authority, and recent tire violations—and pushes them directly into the CRM his team already uses.
Who uses this? Truck dealers who want to cut down cold calling and spend more time with high-intent buyers.
Result: More first conversations with the right prospects, fewer wasted dials.
Step 2: Use Market Signals to Move the Right Iron
Sam was sitting on too many long-lot sleepers. With RigDig auction comps and activity signals, he could:
- Price inventory realistically against market comps
- Spotlight the units most likely to turn fastest
- Build micro-campaigns for 2019–2021 sleepers or trailers ahead of seasonal spikes
Where does this matter most? Any dealer managing aging inventory in a competitive market.
Result: Faster turns by promoting to fleets most likely to need those specs right now.
Step 3: Predict Aftermarket & Service Opportunities
RigDig isn’t just for sales. By looking at violation history and fleet usage, Sam’s team started proactive outreach for service and parts:
- Tires and brakes when violation data suggested patterns
- DPF cleanings and PM schedules based on annual miles
- Short-term rentals or swaps during downtime
When should you use it? Before the customer calls you. RigDig helps dealers reach fleets when they’re most likely to need help.
Result: Service became steady revenue instead of reactive calls.
What We Learned from Dealers Like Sam
Dealers across the country use RigDig to:
- Upgrade prospecting with fleet-level filters that match inventory
- Align inventory with demand using comps and market signals
- Predict customer needs for service and aftermarket opportunities
- Work smarter in the CRM your team already lives in
Why RigDig? Because it turns noise into clarity and lets dealers spend less time chasing and more time closing.
Ready to See RigDig in Action?
Sam’s story may be fictional, but the results are real. Whether you’re in Texas, Ohio, Florida, or anywhere trucks run, RigDig helps dealers sell smarter, move inventory faster, and build stronger customer relationships.
Next step: Book a personalized RigDig demo with the form below. We’ll walk through the exact filters, lists, and comps Sam used—applied to your territory—so your team sees what’s possible.
By Lisa Djahed, Senior Content Specialist, RigDig by Fusable. Reviewed by Erika Lovegrove, Product Marketing Manager, Last updated: 9/9/25.