How to Ensure You’re Using Up-To-Date Information

December 13, 2023
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Data is one of the most influential factors of a business’s marketing and sales campaign. So much in fact, that the accuracy and quality of that data is crucial to the campaign’s success. Having the most up-to-date information at your disposal can make your campaigns more effective and help you find stronger leads and prospects for your company. But how exactly?

Why Is Up-To-Date Data Important?

Whether you’re pulling statistics for your company’s blog or you’re boosting your sales prospecting efforts, if your data isn’t up-to-date you might miss crucial opportunities for your business’ growth and development. Take sales prospecting for example. Let’s say you’re a dealer who uses data to approach a prospective client with the belief that their buying cycle is fast approaching. If you’re using inaccurate data, you might actually miss their buying cycle instead or get there too late and lose the sale to a competitor.

Now let’s say you’re an aftermarket trader who makes a list of prospects that own trucks who’s warranties are soon to expire. If your list was built with out-of-touch information, you might find yourself approaching prospects who’ve already sold or removed those trucks from their lineup. Whatever the reason you’re using it, it’s important to make sure you’re pulling your data from a source you trust and a source that consistently and accurately updates its information.

Ensuring You’re Information is Up To Date

As businesses run their marketing and sales campaigns, they often spend extra time double checking their data to make sure it’s accurate and beneficial to their team. In fact, 41% of businesses spend more than half their day evaluating their data’s quality. When you use expert data products, like RigDig BI, you know that the information you find is accurate, timely, and ready to be applied to your sales strategy. Our team updates the database monthly or daily, depending on the source, as we receive new data about trucks and fleets from the U.S. Department of Transportation (USDOT) and the Federal Motor Carrier Safety Administration (FMCSA). 

We also receive detailed data from Dun & Bradstreet® firmographics and Uniform Commercial Codes (UCC). These codes are public documents filed by lending institutions to capture the financing of capital equipment. RigDig BI organizes and displays this information to its users in a simple format to improve their understanding of potential leads and customers. The team at RigDig BI ensures that all information in our database is up-to-date, so it’s useful and beneficial to your business and sales team. Our team works hard to make your work a little easier.