You would think that any name on the side of a truck or company vehicle would direct you straight to the business that operates it. Unfortunately, that isn’t always the case. Sometimes, businesses might use different names on their paperwork or official documents than they do on their marketing materials. It’s also possible that some businesses might have recently changed their name.
All of these reasons can make some businesses a bit elusive and difficult for your sales representatives to find. If that’s the case, it’s helpful to know some tips to find them more easily so you can add them to your list of prospects.
Researching a Business with Multiple Names
If you’re having a little trouble tracking down a business with multiple names, there are a couple of things you could try. For starters, try a little bit of strategic Googling. That includes searching for the name of the business followed by the phrase “name change” or the location where you saw the truck or vehicle with the business’s name.
If that doesn’t turn up any helpful results, you can also try similar searches on social media platforms like LinkedIn, Facebook, and Twitter. This might help you find social media posts where others have mentioned the business’s name or a profile for the business itself. Lastly, if the business is local to a certain area, you could consider looking at local news websites to see if the business name ever made the local paper or news broadcast.
Using RigDig BI To Find an Elusive Businesses
But one of the easiest and fastest ways to find a business that might use multiple names is to search for it on RigDig BI. On the RigDig BI dashboard, the Quick Search function allows a user to enter a company name or a portion of its naming convention to scan for businesses with similar names. If a user has more information on the company, such as its USDOT, Docket number, or 17-digit VIN number, they can use that in the search as well.