You’re not seeing growth because you’re doing what you’ve always done. Email marketing for parts promotions Calling the same fleets for trucks sales over and over again. Putting in the bare-minimum when it comes to selling used trucks So how do you get our of your rut? Growth opportunities you may be missing. The Familiar Way You keep calling the … Read More

Data can help you build better and more effective sales conversations. With that in mind, we’re going to focus on a handful of questions you should ask yourself to identify which direction to take your sales conversations. It’s all about trying to zero in on what inventory or service you have that would be most attractive and useful to the … Read More

When it comes to reaching buyers, dealerships are familiar with this simple process: Step 1: Create marketing strategy Step 2: Execute marketing strategy Step 3: Wait for prospects to respond Your strategy may be effective but if it’s enough, why aren’t your phones ringing off the hook? You need to be proactive when reaching prospects. You know what your sales … Read More

Many dealerships tend to treat their sales and marketing teams as two siloed entities even though both teams are working toward the same goal of bringing customers to the business. Even the sales and marketing teams that work together don’t always know how to get the best out of the partnership. An efficient partnership can be difficult to develop when … Read More

You may think you know all there is to know about your AOR but is it safe to think that when your AOR is constantly in flux? Fleets go out of business while new businesses open. Warranty cycles end. Trucks unexpectedly breakdown. Different fleets have brand preferences and varying needs for certain truck parts. How can you respond to the … Read More