RigDig Business Intelligence | How Fleets Make Buying Decisions

Chris SevinshUncategorizedLeave a Comment

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When it comes to reaching buyers, dealerships are familiar with this simple process: Step 1: Create marketing strategy Step 2: Execute marketing strategy Step 3: Wait for prospects to respond Your strategy may be effective but if it’s enough, why aren’t your phones ringing off the hook? You need to be proactive when reaching prospects. You know what your sales … Read More

How Knapheide Bridged the Gap Between Sales and Marketing

Chris SevinshUncategorizedLeave a Comment

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Many dealerships tend to treat their sales and marketing teams as two siloed entities even though both teams are working toward the same goal of bringing customers to the business. Even the sales and marketing teams that work together don’t always know how to get the best out of the partnership. An efficient partnership can be difficult to develop when … Read More

RigDig Business Intelligence | Build an AOR Specific Goal

Chris SevinshUncategorizedLeave a Comment

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You may think you know all there is to know about your AOR but is it safe to think that when your AOR is constantly in flux? Fleets go out of business while new businesses open. Warranty cycles end. Trucks unexpectedly breakdown. Different fleets have brand preferences and varying needs for certain truck parts. How can you respond to the … Read More